Founder & CEO 

Roots to Rise was created by Kelsey Hubbell in 2017 to help small businesses and organizations thoughtfully connect to their desired audiences through meaningful and creative engagement, project management, and communications. 

Kelsey has worked with dozens of small businesses, nonprofit organizations, and entrepreneurs on projects ranging from fundraising events, social media campaigns, strategic marketing plans, volunteer recruitment, and communications. As an urbanist, cyclist, and civically engaged entrepreneur, Kelsey is committed to honoring a community's history, advocating for all residents best interests, and using human centered design thinking in all of her work.

Kelsey is a native Detroiter, currently living in the east side neighborhood, Morningside. After graduating from Wayne State University with an Urban Studies degree in 2011, Kelsey took on a role as the Community Engagement and Government Affairs manager for The Children's Center of Wayne County. From 2016-17, Kelsey was a Challenge Detroit Fellow, overseeing the planning and execution of Slow Roll Detroit's 2017 season (made up of 25 weekly group bike rides) and introducing a robust volunteer recruitment and training program.


A passionate urbanist, humanitarian, and creative thinker, Kelsey created Roots to Rise Detroit to engage individuals, businesses, and organizations in social change for communities through engagement, marketing, and project management. 


Kelsey's broad scope of work has allowed her to work with The Majestic Theatre Complex, Strategic Community Partners, Citizen Detroit, PopChips, Bloomscape, Downtown Boxing Gym, MoGo Detroit, Fort Street Open Door, Corktown Business Association, and more.


Kelsey is currently working with Detour Detroit on Engagement and Partnership Strategy. Become a Detour Detroit Member and receive her monthly newsletter. 


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Photo courtesy of Jacob Lewkow Photography 

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Video courtesy of Donald Frith 

©2018 by Roots to Rise